Firearms Sales Decline 12% Compared To Q1 2024

U.S. firearm sales in Q1 2025 totaled roughly 3.8 million units, extending a downward trajectory that began in late 2023. This represents a 12% year-over-year drop from Q1 2024 and a 42% decline from the pandemic-driven peak of 2020. Ammunition sales followed suit, with major manufacturers like AMMO, Inc. reporting a 9.6% revenue decrease in their ammunition segment ($18.7 million in Q1 2025 vs. $20.8 million in Q1 2024). The average price per firearm remained stable at $680–$720, though consumers increasingly prioritized modular designs and concealed carry-ready models over premium-priced tactical rifles.