Orchid, LLC customer Lincoln City Sporting Goods, a leading firearms retailer in Lincoln City, Oregon, is proud to announce its partnership with Coriolis. The two companies will work together to develop a data-driven email marketing practice designed to help Lincoln City Sporting Goods drive customer engagement and increase sales.
The collaboration between Lincoln City Sporting Goods and Coriolis will leverage specific digital marketing tools, techniques, and best practices to navigate the increased complexity of marketing firearms and ammunition online. The comprehensive email marketing program being developed will encompass various elements, including email list building and segmentation, direct-to-consumer email marketing, email drip campaigns, event and transaction-based emails, and conversion analytics.
“Lincoln City Sporting Goods is committed to providing our customers with exceptional products and services. We’re going to leverage all facets of digital marketing to do that,” said Aaron Linfoot, Owner of Lincoln City Sporting Goods. “Our partnership with Coriolis represents an exciting step forward in our efforts to connect with our audience in a more targeted and personalized manner.”
The primary objective of the email marketing campaign is to educate both new and existing subscribers about Lincoln City Sporting Goods, its extensive range of products, exclusive promotions, and regular events featuring industry partners such as Glock and Benchmade. By utilizing advanced data analytics and segmentation techniques, the campaign aims to deliver tailored content to subscribers based on their preferences and purchase history, thereby enhancing their overall shopping experience.
“We are thrilled to collaborate with Lincoln City Sporting Goods to develop and implement their email marketing strategy,” said Paul Angell, Founder and CEO at Coriolis. “We are confident that this campaign will drive significant engagement and increase website conversion rates.”
To kickstart their new digital marketing strategy, Lincoln City Sporting Goods is giving away a Glock 43X on July 17th as part of their in-store Customer Appreciation Party. Anyone age 21 or older can enter the contest online and then share it to earn additional entries when their friends, family, and co-workers enter using their personal link.
For more information about Lincoln City Sporting Goods and its latest offerings, please visit lcsportinggoods.com.
