Do I only see my brand and three competitors?

No. Every plan includes full-market anonymized demand — the whole category, not four brands. Optional brand pins highlight your labels; they do not hide the rest of the market.

How do Insight, Growth, and Platform differ?

Insight is full-market demand signals for up to 30 days. Growth adds 60 days of history, anonymized sessions, and CSV. Platform is unlimited history, JSON and CSV, Enterprise Co-Pilot, and warehouse inventory search when a feed is linked.

How do team seats work?

Every plan includes 1 free Client Admin seat. Additional named users are $49 per user per month. Add seats through Coriolis when you start or grow the team.

Demand Intelligence · Enterprise

Weekend Search Activity Becomes Monday Morning Demand Intelligence

Betsy Demand Intelligence measures anonymized shopper search intent across GunSearchEngine.com, the GunSearchAgent.com sensor, and My Betsy floor sensors — including unmet (zero-hit) demand. It is not a POS system and not a same-store unit-sales index.

RetailBI’s intelligence is a byproduct of retail operations software. Betsy’s intelligence is a byproduct of online and in-store product discovery.

Demand Intelligence Home Betsy Live Talk to Coriolis

What brand teams use it for

Demand forecasting and production planning with category context
Assortment and pricing intelligence from real shopper language
Ad and copy that matches how people search
New-product validation — are they asking for this yet?
Rising calibers and asked-for gaps before the register moves

Full-market anonymized demand — the whole category, not four brands. Includes unmet demand: what shoppers asked for and could not find.

Three depths. One market.

Seats are $49 per user per month. One Client Admin is free on every plan. Plan pricing is in the demo — request one on GunSearchEngine.

Brand managers

Insight

Full market · demand signals · 30 days

Full-market demand: map, unmet searches, UPC, referrers
Up to 30 days of history
Dashboard and API
No session list or bulk export

OEMs who need shopper paths

Growth

Full market · sessions · CSV · 60 days

Everything in Insight
Up to 60 days of history
Anonymized session list
CSV export

Manufacturers and distributors with analysts

Platform

Full history · export · warehouse

Everything in Growth
Unlimited history
JSON and CSV export
Enterprise Co-Pilot, plus warehouse questions when a feed is linked

Demand Intelligence Home Enterprise Co-Pilot Betsy vs RetailBI

How you use it

Portal and API

Search demand on a map and in a dashboard — including unmet searches and top referrers. Export or call the API when you need the raw data. API docs.

Enterprise Co-Pilot

Betsy Enterprise Co-Pilot is the MCP face of Demand Intelligence — welcome cards, demand briefs, and (on Platform, with a warehouse feed) inventory Q&A inside hosted AI tools. It is not a shopper chatbot. Install guide.

Dealers who want on-site demand start at GunSearchAgent.

Questions we get

Is this a RetailBI replacement?: No. RetailBI’s intelligence is a byproduct of retail operations software. Betsy’s intelligence is a byproduct of online and in-store product discovery.
Do I only see my brand and three competitors?: No. Every plan includes full-market anonymized demand — the whole category, not four brands. Optional brand pins highlight your labels; they do not hide the rest of the market.
How do Insight, Growth, and Platform differ?: Insight is full-market demand signals for up to 30 days. Growth adds 60 days of history, anonymized sessions, and CSV. Platform is unlimited history, JSON and CSV, Enterprise Co-Pilot, and warehouse inventory search when a feed is linked.
How do team seats work?: Every plan includes 1 free Client Admin seat. Additional named users are $49 per user per month. Add seats through Coriolis when you start or grow the team.